WHY COOPERATIVE DIRECT MAIL?
Cooperative advertising means you share the costs of a marketing campaign with other companies. Because the booklet is shared with other businesses, the postage, printing, labels & labeling, mailing and lettershop costs are all shared, resulting in substantial savings over individual direct mail campaigns.
For Example, you can mail our cooperative direct mail piece 9 times a year for less than the cost of mailing a solo piece once. The key to effective advertising and Top-of-Mind awareness is repetition, therefore Buyers' Choice direct mail allows for a much more lasting impression on potential customers.